In today’s fast-paced digital world, your website’s page speed is no longer just a technical detail – it’s a critical ranking factor. Google, the powerhouse of search engines, has made it clear that fast-loading sites get preference in search results. In other words, the speed of your site directly impacts its visibility and ranking.
But don’t worry, improving your site’s speed doesn’t have to be a daunting task! In fact, many of the methods you’ll find below can be implemented in just a few minutes, and the results can be stunning. Whether you’re a WordPress beginner or have some experience, you’ll find practical, easy-to-follow strategies to supercharge your website’s performance.
So, let’s dive in and explore 25 powerful ways to speed up your WordPress website in 2021. Some of these tips might be familiar, but you’ll likely discover a few new techniques to take your site’s speed to the next level!
Related: Which WordPress Cache Plugins Will Supercharge Your Website?
Why Faster Page Speed Matters for Your Website Ranking
It’s simple – Google loves fast websites. A quick-loading site means a better user experience, and Google rewards that with higher rankings. Google officially began factoring page speed into its ranking algorithms for both desktop and mobile searches several years ago, and it’s been a key factor ever since.
But page speed isn’t the only thing that affects your ranking. Other elements, like relevance and content quality, also matter. Think of SEO as a puzzle – page speed is one piece, but you need to solve every puzzle piece to achieve higher rankings.
25 Ways to Speed Up Your WordPress Website in 2021
Let’s break it down into actionable steps. You don’t need to be a web development expert to improve your page speed – just follow these tips, and you’ll see results in no time!
1. Choose a Lightweight, Clean Theme
A theme that’s bloated with unnecessary features can slow your site down. Opt for a theme that’s lightweight and designed for speed. We recommend StudioPress themes, which are clean and optimized for performance.
2. Switch to a High-Quality Hosting Provider
Your hosting plays a massive role in your site’s speed. After experimenting with various providers, we’ve found SiteGround to offer excellent performance and customer support. A good host ensures your website runs smoothly and efficiently.
3. Limit the Number of Plugins You Use
Plugins are handy, but too many can slow your site down. Use only the essentials and make sure you’re not overloading your site with unnecessary plugins.
4. Remove Unused Plugins
Plugins that you’re not using are taking up space and resources. Deactivate and delete any plugins you don’t need.
5. Minimize External Scripts and HTTP Requests
External scripts (like those from ad networks or social media widgets) can increase load times. Limit the number of these scripts and requests to speed up your site.
6. Update to the Latest PHP Version
Outdated PHP versions can make your site sluggish. Most hosts, like SiteGround, automatically update your PHP version, but make sure yours is always the latest for optimal performance.
7. Use Cloudflare for DNS Management
Cloudflare offers a fast, secure DNS provider that can significantly reduce your page load time by routing your traffic through their global network.
8. Optimize Your WordPress Database
Over time, your WordPress database can become bloated with unnecessary data. Use a plugin like WP-Optimize to clean up your database and improve speed.
9. Reduce Database Calls
Each time your site needs data from the database, it can slow down the page. Reduce the frequency of these calls, especially for static content.
10. Keep WordPress Core Updated
WordPress releases regular updates that often include performance improvements. Always make sure your WordPress core is up-to-date to benefit from these optimizations.
11. Update Your Plugins Regularly
Just like WordPress itself, plugins also receive updates. Regularly updating your plugins ensures they’re working efficiently and not causing any slowdowns.
12. Limit Posts on Your Homepage & Use Excerpts
Displaying full posts on your homepage can slow down your site. Limit the number of posts displayed, and use excerpts instead of showing entire post content.
13. Install a Caching Plugin
Caching is one of the most effective ways to speed up your site. A good caching plugin stores static versions of your pages, reducing load times. Look for plugins that support both browser and server-side caching for optimal performance.
14. Minify Your Theme Code
If you’re using a custom theme, make sure it’s minified. This means removing unnecessary characters (like spaces and line breaks) to reduce the size of the code and improve loading time.
15. Split Comments into Pages
If your site has a lot of comments, splitting them across multiple pages can prevent your pages from becoming too heavy and slow to load.
16. Divide Long-Form Content Into Multiple Pages
Instead of loading a massive single page, split long posts into multiple pages. This makes the content load faster and gives readers a better experience.
17. Host Videos on External Platforms
Video files are heavy and can slow your page down. Host your videos on platforms like YouTube or Vimeo, and embed them on your site instead of uploading them directly.
18. Combine CSS and JavaScript Files
Reducing the number of CSS and JavaScript files can speed up loading times. Use a plugin like Autoptimize to combine these files into one and minimize server requests.
19. Eliminate Render-Blocking Resources
Render-blocking resources (like certain JavaScript and CSS files) delay the rendering of a page. Use a plugin or custom code to defer or asynchronously load these resources.
20. Use Lazy Load for Images and Videos
Lazy loading ensures that images and videos only load when they’re visible to the user, reducing initial page load time and saving bandwidth.
21. Optimize Google Fonts
Google Fonts are widely used, but if you’re not careful, they can slow down your page. Optimize them by limiting the number of fonts and weights you use.
22. Implement AMP (Accelerated Mobile Pages)
AMP is a framework designed to make mobile pages load faster. By implementing AMP, you can create lightning-fast pages for mobile users, which also boosts your SEO.
23. Enable Preloading
Preloading instructs the browser to load critical resources (like fonts and key images) early, so they’re ready when needed, improving speed.
24. Use a Content Delivery Network (CDN)
A CDN distributes your site’s content across multiple servers worldwide, making your site load faster by serving users from the server nearest to them.
25. Enable Gzip Compression
Gzip compression reduces the size of your website’s files, making them quicker to download. Most caching plugins and hosts, like SiteGround, offer this feature by default.
How to Implement These Speed-Boosting Techniques
You don’t need to be a tech wizard to implement these strategies! Many of these tasks can be easily managed with WordPress plugins. For example, SG Optimizer, offered by SiteGround, is an all-in-one plugin that helps with caching, database optimization, image compression, and more.
By using these plugins, you can tackle most of the speed-boosting steps without needing to write a single line of code.
Tools to Measure Your Website’s Speed
Once you’ve implemented these optimizations, it’s essential to measure your progress. Here are some reliable tools to check your site’s page speed:
- GTmetrix: Provides detailed reports on how fast your site is and what you can do to improve it.
- Google PageSpeed Insights: Offers insights directly from Google on how to optimize your site’s performance.
Optimizing your WordPress site for speed doesn’t require drastic overhauls. With just a few tweaks, like choosing a lightweight theme, installing a caching plugin, and optimizing images, you can make a huge difference in your site’s load time.
Remember, page speed is not only important for user experience but also for your site’s ranking on Google. So, take a proactive approach, use these 25 tips, and watch your site’s speed improve — along with your rankings.
Ready to speed up your WordPress site? Start implementing these changes today, and see the difference in just a few minutes!
[…] Dig deeper: 27 Ways To Speed Up Your WordPress Website In 2024? […]