Are you an eCommerce company selling various products and/or services to your customers anywhere in the world? Chances are you are not satisfied with the number of customers you receive from your website even though you have to spend lots of money advertising your products. So, the question should be how can you sell more online with a lower ad budget in 2021?
The best way to sell more online is to improve the customer experience for your site visitors. However, it might be easier said than done. So, how to sell more online with less ad budget as the year 2021 is approaching fast. That is the question. Let’s dive in to understand the important points on this issue.
How Can You Sell More Online With Lower Ad Budget In 2021?
How Are You Wasting Your Ad Money?
When a visitor clicks on an ad, he or she is taken to a landing page which typically shows just one product. What a waste! How about showing multiple products of similar nature on one landing page? By seeing more than one product on the page, the visitor can select what he or she wants instead of abandoning the page if he does not like the color or size of the product being displayed on the page.
How To Get More Sales?
When a visitor clicks on an ad leading to a landing page showing one single product, simply start listing more products on the page that match the shopper’s search intent. This simple act could double your sales from the landing page in question.
Go For Multi-Product Landing Pages Instead
One of the most important things for us, the marketers, is to understand the customer`s search intent. At the “consideration phase,” they are not yet ready to make the buying decision. They need more time and a variety of products to make an informed decision about the color, size, and quality of the products, etc. they want to buy. At this phase, they are seeking more options.
Various studies have demonstrated that when customers are presented more product options on landing pages, the conversion rates becomes almost double.
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